Lockdown underlines the value of PropTech to BTR
Build-to-rent (BTR) is here to stay, but operators and investors must look at customers as their priority.
The BTR sector is still a relatively young sector, but in the face of a global pandemic, BTR operators are now realising that you need to be flexible at the snap of a finger, listen to your customer needs and then be able to shift quickly.
Covid-19 has shown this sector to be a real community. Not only have BTR operators worked incredibly hard to support their residents, they have completely pivoted on how they operate, going from having lots of feet on the street with people around their development all the time, to everything being done online. I’ve been amazed at how they have engaged and communicated with their residents …