JLL – Co Living, Co-living, coliving
Living Capital Markets Director, Richard Lustigman discusses the ambiguity of this growing market
“What’s in a name?” Those memorable words crafted by William Shakespeare some 400 years ago came to mind when we here at JLL got together to produce our guidance note on the sector. When it comes to defining coliving, irrespective of how it is spelt, the term does surprisingly little to help us distinguish what it actually is. But could that ambiguity be its greatest strength?
Perhaps coliving’s equivocal nature in both name and physical form is just part of the broader trajectory of Living trends – that increasing interconnectedness of housing sectors and integration of mixed-use spaces in our urban centres …